AI-generated or AI-modified?

Use production provenance to choose the disclosure that accurately describes your material. Appearance alone cannot establish AI origin.

Generated

The generated icon identifies content generated using AI. Review the actual production process and the applicable guidance before assigning it to a shot.

Modified

The modified icon identifies human-made content partly modified using AI. Keep a record of what changed and assess whether the context requires disclosure.

Reviewing several versions

Shotlabel groups visually related shots across multiple assets, so you can inspect corresponding material together. A visual match does not automatically copy a label decision. Confirm every shot and inspect the final delivery.

Read the full EU video labelling workflow and primary sources →